Not Every Day

This is the subject line on a piece of e-mail, from Crest Toothpaste, in my box this morning:

Emeril and Crest need your help!

Not, you will admit, the sort of request you get every day. Evidently Emeril needs my help to come up with a new catch phrase for Crest. But as I see it, Emeril came up with "Bam!" with no help from me, and I have no reason to think he can't do it again.