Back to the Cave

In the course of my seemingly interminable archeological excavations at my parents' basement, I recently unearthed a forgotten treasure that I am now listening to: Batman Theme & 11 Hefti Bat Songs, the sort-of original soundtrack from the Batman television series of the mid-1960s, composed and conducted by Neal Hefti.

Not only had I forgotten the album, I had forgotten how good it is.

Looking past the camp titles of some of the cuts--"Holy Diploma, Batman--Straight A's"; "My Fine Feathered Finks"--and concentrating on the music itself, one discovers a pleasant, blues-infused jazz album that is simultaneously a product of its time and completely listenable-to today.

Even the much maligned and much parodied "Batman Theme" itself is surprisingly complex and pleasantly smooth. In its long form on the album, sans the biff! and pow! sound effects that punctuated the much shorter TV-opening version, the theme is a tight, bluesy number, and somehow the vocal repetition of the word "Batman" is less comic-bookish than in the short version, and even has an edge of danger to it.

It's not often one pulls out something from his childhood and finds it as good as he remembered. It's virtually unprecedented that he revisits something from those days and finds it better than he remembered.

When Patience Was a Virtue

Here's today's entry from Delancyplace, "a brief daily email with an excerpt or quote we view as interesting or noteworthy, offered with commentary to provide context." Subscribe here.

I'm not a Sports Illustrated fan, but I cut my teeth, professionally speaking, in the magazine world, so accounts such as the following always interest me. What struck me most, however, is the fact that Sports Illustrated, although successful from the start ("Circulation exceeded five hundred thousand in every issue in 1954, rose to six hundred thousand the following year..."), did not turn a profit until a decade later.

I repeat: A decade later.

It is inconceivable that a magazine publisher today would be willing to wait ten years for his or her investment to begin to pay out. Even if he or she had deep enough pockets to do so.

When I was in the magazine business, the standard litany was that a start-up would take three to five years to break even...with luck. And most publishers were pretty impatient with that time span. I can't even imagine what expectations are today. Chances are they want to see a profit from issue number one. (Well, who wouldn't?)

Ten years. One wonders if any magazines launched in 2010 will even be around in 2020. Let alone making money.

---

In today's excerpt - Sports Illustrated. Time, Inc. founder Henry Luce  launched the new magazine in 1954, an era in which the biggest change in American life was the rapid growth of leisure and entertainment. The writing was superb - William Faulkner wrote an account of the 1955 Kentucky Derby - but it did not produce a profit until its tenth year:

"By the spring of 1953 Luce was once again in what [employee John Shaw] Billings called 'an empire-building mood,' which usually meant launching a new magazine. And even though Luce had never been very much interested in sports or wilderness activities himself, he began to imagine a "sporting- magazine" that would capture what he believed was a growing market for leisure, and thus for sports. ...  Some of his colleagues were aghast at the idea, convinced that a sports magazine would degrade the Time Inc. brand by focusing on trivial and consumer-driven activities. ... Other colleagues were similarly dubious about the project, and many of them told Luce bluntly that he was making a dangerous error. He was not impervious to these criticisms, and at times he wavered in his commitment. ...

"Throughout the development stage of the magazine, the working title was 'Sport.' There was, however, already a magazine using that name, which had offered to sell itself to Time Inc. for $ 250,000, more than Luce was willing to pay. In May, with the publication date approaching, Harry Phillips, the Time Inc. publisher of the as yet unnamed magazine, ran into a friend in a restaurant who offered an alternative. The friend owned the title of a defunct magazine, Sports Illustrated. Everyone involved was immediately enthusiastic, and the company purchased the name for five thousand dollars. ...

"From the start Luce expected Sports Illustrated to be unprecedented. It would not be a 'fan' magazine, filled with gossip, adulation, and over-the-top language. It would not compete with the daily newspaper coverage of sports. It would not focus too much on what had happened in the previous week. ... It would look at sports not just as fun but, Luce wrote, as something that was 'deeply inherent ... in the human spirit.' ...

"The first issue of Sports Illustrated was published on August 16, 1954, a few days after issues actually appeared on newsstands. It sold out quickly. ... The first story in this first issue, 'The Duel of the Four-Minute Men,' chronicled the classic rivalry between Roger Bannister and John Landy, the first two men to run a four-minute mile. It also illustrated how unconventional a sports magazine it intended to be. 'The art of running the mile consists, in essence, of reaching the threshold of unconsciousness at the instant of breasting the tape,' the Sports Illustrated writer Paul O'Neil began:

" 'It is not an easy process ... for the body rebels against such agonizing usage and must be disciplined by the spirit and the mind. ... Few events in sport offer so ultimate a test of human courage and human will and human ability to dare and endure for the simple sake of struggle.'

"This elegant and sophisticated language was a sign of what Sports Illustrated aspired to be, and often accomplished-a magazine that would elevate the world of sports from being 'just a game' to being a powerful metaphor for the human condition. ... On February 21, 1955, the magazine ran a cover of a smiling young woman in an unrevealing swimsuit (part of a feature on sports fashion) - an augury of one of the magazine's most popular and sometimes controversial features of later decades.

"Luce took particular pride in the quality of the writers he could attract to Sports Illustrated. The revered New Yorker writer A. J. Liebling submitted an elegant essay on Stillman's Gymnasium in New York City, where many notable boxers were trained. Wallace Stegner wrote an elegy to Yosemite National Park. Budd Schulberg wrote a sympathetic story about an aging prizefighter who was finally making it big. John Steinbeck insisted he could not write for Sports Illustrated because 'my interests are too scattered and too unorthodox.' But he wrote a long letter on his eclectic interest in sports that the magazine published anyway. And William Faulkner wrote an extraordinary (and predictably unorthodox) account of the 1955 Kentucky Derby. ...


"Circulation exceeded five hundred thousand in every issue in 1954, rose to six hundred thousand the following year, and climbed steadily through most of its history (to more than three million a week in 2009). It quickly established itself as by far the most famous and influential sports magazine ever published in the United States. ... Not until 1964, however, ten years after its first issue, did Sports Illustrated produce its first profit."

Author: Alan Brinkley
Title: The Publisher
Publisher: Knopf
Date: Copyright 2010 by Alan Brinkley
Pages: 397-405

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Climbing to Nowhere?

Has anybody reading this (either one of you) had any experience with Climber.com? If so, does it seem as pointless to you as it does me?

Disclosure: Some months back I signed up for the limited, free version of Climber.com. Maybe the stuff you have to pay for is more useful, or pertinent. But my observation to date, from the regular Job Alert Newsletters it sends me, is that it's pretty off-point.

For instance, the Job Alert Newsletter for July 1 lists among the "Freshest Jobs on the Net" (!) "targeted" for me based on the information that I provided when I filled out my profile, "Managing Editor Jobs in SOUTH DAKOTA (16 New)." Wow--sixteen new Managing Editor positions right here in South Dakota. Who knew? Well, I was a magazine managing editor in a past life, so obviously the category is spot on.

So I click through to the "fresh" listings. There's a bunch of them, all right...but only one is actually in South Dakota. And on the other end of the state at that, but it's nothing to complain about since the newsletter promised positions in this state, not my town. But the other listings...here's one in Houston. Here's one in Minneapolis. Here's a "self-funded" job in Des Moines. Here's one in Basking Ridge, New Jersey. Oh, and there's only seven listed, not sixteen.

Not all that helpful, really.

But more helpful than another, somewhat enigmatic listing, "Mac Jobs in SOUTH DAKOTA (15 New)." No idea what a Mac Job is, but I suppose it has to do with my being a Macintosh computer owner of long standing. Could be fun. So I click through..

Your search - Mac - did not match any jobs.

Um, okay. Then what's the deal with the "Mac Jobs in SOUTH DAKOTA (15 New)" you were telling me about in the Job Alert Newsletter? Further, what's the deal with the helpful "suggestion" you offer:

Suggestions:

• - Make sure all words are spelled correctly.

• - Try different keywords.

• - Try more general keywords.

Yes, nothing brightens your day like being given suggestions to improve "your" search when in fact it was their search that didn't work.

So it is that Climber.com doesn't strike me as any sort of useful tool. If the idea is to get me to pay money to see the good stuff, then perhaps they should take a leaf from Classmates.com and NamesDatabase.com, which are forever telling me that people have searched for me and they'll tell me who those people are if I give them money. Climber.com doesn't tell me it's found my dream job and will share the info with me in return for cash; it tells me it's found a suitable (indeed, "fresh") job, then gives it the lie when I go to check on it. Some kind of strange, sick ongoing April Fool's joke, perhaps?

Back to the original query, then: Anyone had any experience with Climber.com? If so, was it a useful experience? Or am I right in my belief that I might as well pull the plug on it?