Monday, May 26, 2008

Ahead of Their Time

Yesterday morning I was on my favorite TV-listing website,, where A&E is heavily promoting its remake of The Andromeda Strain. Maybe too heavily. Somebody in Marketing got a little bit ahead of him- or herself. He's a screen print; you may click on it for a bigger view:

The sharp-eyed among you will note that the topmost banner tells me that The Andromeda Strain is "Premiering Tonight 9PM/8C." The left-hand banner tells me the same thing.But the banner atop the listings, just below the blue Zap2It field, assures me that it's "Premiering Tomorrow 9PM/8C" (emphasis added).

Clearly a mistake, but in which direction? A preponderance of evidence would cause me to think it was premiering last night (Sunday)...after all, two out of three banners agreed! But as luck would have it, I was on a TV listings site, and a quick search revealed that Box No. 3--"Premiering Tomorrow"--contained the right information.

This is what we in the trade term an Oops, and as has been previously revealed, there are few things in life so satisfying as evidence of the fact that one is not alone in matter how often the people with whom he deals on a daily basis seem to think he is.

That said...I'll be curious to see whether this new Andromeda Strain is worth the three banner ads, to say nothing of two nights of television. It's been several years since last I saw the 1970s feature film, but the last time I did I recall marveling at how well it's stood up over the decades. Of course the emphasis was on suspense and not special effects, which always helps. I'll record The Andromeda Strain, and may even get around to watching it (the upcoming two weeks will be a bearcat, so it's unlikely I'll watch anything before June 10 or so), but I'm dubious. It does not strike me as a story that's in need of "updating." If anything, it strikes me as the sort of thing that will have me checking to see if the original is on DVD...

...Turns out I was right: It hasn't even aired yet and I already checked on the original. has it for about ten bucks. Widescreen. Free shipping.

No comments: